Why the Arts Belong in Business Schools

Arts programming, initiatives, and residencies at business schools are not the norm, and were virtually unheard of a few years ago, but things are changing. Increasingly, business schools are enlisting the arts to complement standard curriculum. The arts engage right-brain thinking, which leads to human connection, communication, and creativity, in turn enhancing highly-valued idea generation and creative dialogue — all skill desired in the business and by companies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alexandria Kotoch

Kellogg School of Managment, Northwestern University

Details

Format:

Future20

Type:

Session

Track:

Arts

Level:

Field Experience