The Case For Strategic Social Listening On Campus

The Case For Strategic Social Listening On Campus


Liz Gross

Great Lakes Higher Education Corporation

Nicholas Love

North Carolina State University

Social listening empowers campuses to develop data-informed strategies based on analysis of online conversations. Other industries are using social listening for product innovation, predicting revenue, identifying seasonality in customer buzz, identifying and researching market segments, analyzing market share, and competitive intelligence. It’s time for colleges and universities to use social listening to impact outcomes like enrollment, brand awareness, and alumni development.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Event Type: Session
Track: Business
Level: Basic Understanding