As we stand at the precipice of technological advancement, artificial intelligence (AI) emerges as a powerful force reshaping our creative landscapes and ushering in a new era of immersive experiences and innovation renaissance. This talk explores the intersection of AI and the making of immersive worlds that blur the lines between the virtual and real, where human ingenuity converges with intelligent machines. The talk will put a spotlight on the next generation of creators shaping immersive realities. I will share emerging practices & projects from my Innovation labs, Design Jams & students.