This panel discussion rethinks the agents of change that shape higher education campus community cultures. Through this wider lens that includes students, faculty, staff, and local citizens, we explore how UT's SHIFT Maker program is redefining campus wellbeing, one zero-proof cocktail at a time. Conversation centers around developing partnerships outside of institutional confines to create dialogues around additive versus subtractive wellness practices that influence academic performance, personal development, and social engagement.