If you’ve ever... lamented that everyone on your team talks about your work differently; written something about your program and thought, “I’m not sure this is the right tone.”; felt tension in how your mission and strategy fit together; questioned whether your work reflects your org’s values... then you’ve experienced the consequences of an unclear organizational identity. Led by an edu-focused comms agency, a superintendent, and an education research firm, this workshop unearths participants’ org identity and guides the development of a new, mission-aligned elevator pitch, in real time.