Women of color entrepreneurs are a major engine of innovation in the education sector today. This panel will unpack these unique contributions, chronicling the journeys of three women entrepreneurs of color who launched and sustained education businesses. While their business models - focused on equitable research and evaluation, authentic family engagement, and transformative leadership and strategy - have little in common, the throughline of how their identities and focus on equity impact their approach provides guidance and inspiration to the next generation of women of color entrepreneurs.