Featured Session: Bridging the World with Creativity Through Colors & Typography

Mar 6, 2024

4:00pm – 5:00pm CT

Yiying Lu, recognized among the "Fast Company Most Creative People in Business," shares her 15 years of creative journey in leveraging Colors & Typography for a global impact. Explore the genesis of the iconic "Twitter Fail Whale" that catapulted her Silicon Valley career and inspired tech companies worldwide. Discover the TEDx Talk-worthy journey of her passion project, crafting Dumpling 🥟 and Boba Tea 🧋 emojis. Learn how she overcame challenges, leading Disney's localized campaign, recruiting 100,000 in China, and localizing a global VC brand in India & Korea. Uncover her transformation of passion into education and business through collaboration on World Emoji Day with NTT, championing diversity, inclusion, and equity through the universal language of emojis.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Yiying Lu
Yiying Lu

Happy Creative Land

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Thursday, March 7th 2024 at 4:00pm CT.

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