This session is part of the special 2024 Crossover Day. Attendance is open to all SXSW EDU badgeholders as well as all SXSW badgeholders. As always, SXSW strongly believes in the power of mixing creative communities.

ATX has emerged as one of the nation's top cities for new and emerging technologies, ranging from AI to quantum physics to space travel to synthetic biology (and almost everything in between). How did the city once known for its slacker culture come to be such a hotspot of all things innovation? Come to this session to learn how George Kozmetsky at The University of Texas as well as Austin's other outstanding institutions of higher education have played (and continue to play) a vital role in this incredible transformation of the Central Texas ecosystem.