This event is part of the special 2024 Crossover Day. Attendance is open to all SXSW EDU badgeholders as well as all SXSW badgeholders. As always, SXSW strongly believes in the power of mixing creative communities.

BUTTERFLY IN THE SKY tells the story of the beloved PBS children’s series "Reading Rainbow," its iconic host LeVar Burton, and the challenges its creators faced in cultivating a love of reading through television. Two seconds into the bubbling synth sounds of its theme song will have a child of the 1980s or ‘90s exclaiming “Reading Rainbow!” Such is the beloved nature of the classic children’s literary television show that introduced millions of kids to the wonder of books.