The session explores why the current 529 ecosystem has failed most Americans saving for school & empowers attendees to help their communities and families save for our best futures. Socioeconomic barriers have prevented most Americans from saving in 529 plans, the go-to option for education savings due to its large tax breaks. Through new tech and community "friends and fam" crowdfunding, this session discusses how a new direction for 529 Plans can be a powerful tool in achieving greater equity.