Direct-to-Consumer Brand Thinking for Higher Ed

Date TBA
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The world has fundamentally changed—shouldn’t your brand? In light of the global pandemic and the lasting impact on consumers, the workplace and learning, join us for a focused discussion with the Chief Marketing Officer for one of the most highly recognized and admired brands, as we examine how “direct-to-consumer” thinking can impact brand behaviors and create opportunities for higher education institutions and how to apply the philosophies to your own organizational brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Format: Talk
Event Type: Session
Focus Area: Higher Education