Direct-to-Consumer Brand Thinking for Higher Ed

Mar 8, 2022

5:00pm – 6:00pm CT

The world has fundamentally changed—shouldn’t your brand? In light of the global pandemic and the lasting impact on consumers, the workplace and learning, join us for a focused discussion with leading marketers and strategists for some of the most highly recognized and admired brands, as we examine how “direct-to-consumer” thinking can impact brand behaviors and create opportunities for higher education institutions and how to apply the philosophies to your own organizational brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Julia Doria
Julia Doria

Bellevue University

photo of Brooke Janousek
Brooke Janousek

Next Point Financial