William Partin is the COO of Liminal Esports, a game-based education
R&D startup, and Director of Research at Power Play, a boutique
consultancy that services non-endemic clients entering the esports
industry. He is also a PhD candidate in Communication at the
University of North Carolina, where he researches cultural industries'
adaptations to digital platforms as increasingly key intermediaries
for the distribution of cultural content. Priorly, he was a
competitive gamer himself and later worked for the premiere North
American esports team Evil Geniuses, which was acquired by Amazon in
2014. William's writing on games and esports has also been featured
widely in the popular press, including The Atlantic, Variety, and
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