Roo - The Inclusive Sex Ed Chatbot for Teens

Planned Parenthood's sex ed chatbot, Roo, lets teens anonymously ask questions about sex, relationships, puberty and more. Roo's success (770K conversations in 5 months) stems from a judgment-free product and marketing strategy. Students participate in ongoing user testing, and help define the product since day 1. In this talk, dive in to DEI guidelines to design the bot —tone, UX, ethical AI— and go behind the scenes on a companion sex ed YouTube series with a diverse & inclusive cast.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Format: Future20
Event Type: Session
Level: Deep Understanding