Who Gen Z Is & Why You Should Care

Gen Z. You’ve heard the term but are likely wondering, “What’s the big deal?” For educators and administrators, it means a new generation of students—one that has never lived in a world without smartphones, social media, or the internet. To meet Gen Z needs, it’s essential to understand who it is. In this session, Jason will distill The Atlantic’s research findings around Gen Z to highlight trends that inform how to engage meaningfully with the group.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jason Tomassini

Jason Tomassini

Atlantic 57