At SXSW EDU deals are cut, decisions are made and trends are born. After 10 years of pushing a corporate agenda on higher ed, where has this led us? State funding is plummeting, the professorate has been Uberized and corporate money has infiltrated most campuses. How does academic freedom fit into this neoliberal university model pushed by so many SXSW EDU participants? Who will defend the values of academic freedom and tenure at a conference that rarely challenges a for-profit culture?