Each year, K–12 education attracts entrepreneurs who hope to bring new innovations to our schools. Yet the best products can fail to gain traction, simply because of the audacious costs of cracking the fragmented K–12 market. Karen, a four-time CMO at nonprofit and for-profit K–12 startups, who currently leads marketing for the fastest-growing startup in K–12, will share her playbook for developing a cost-efficient sales and marketing plan (yes, it's possible!).

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