Leaders from four very different companies discuss how their organizations grew to national scale. One organization is a non-profit with a tiny staff, yet 5 million users. One is a for-profit with massive penetration. One is a division of the teacher's union. And one is at the heart of nationwide education outreach via local public media. We will discuss strategies for innovation, campaigns, press, and research to help content-centered organizations grow.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]