So, You Want To Be a Product Manager

Wednesday, March 8
12:30PM - 12:50PM
JW Marriott - Room 201-202

86898

Cindy Royal
Texas State University - Professor

Summary

Managing digital products is core to the success of technology companies. The role of product manager requires patience, empathy, teamwork, collaboration, tech savvy and communication. A good product manager must develop and execute strategy, secure resources and measure results. These skills go beyond what is taught in technology curriculum. Digital products are often communication platforms, but managing them requires technology expertise that might not be present in communication programs. Based on research with product management professionals, this session will address the integration of technology and innovation competencies necessary for this emerging role.

Event Type:
Sessions
Format:
Future20
Track:
Employability
Tags:
career tech curriculum product management

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