Let's Chat...Bots in Higher Education

Monday, March 6
12:30PM - 1:30PM
JW Marriott - Salon A

Pp62260

821524

Andrew Magliozzi
AdmitHub - CEO

Missing-speaker

Lindsay Page
University of Pittsburgh - Professor

Missing-speaker

Scott Burke
Georgia State University - Asst VP Undergraduate Admissions

Summary

#emchat

In 2016, AdmitHub partnered with Georgia State University, LIndsay Page (UPitt) and Hunter Gehlbach (UCSB) to implement a randomized control trial to assess the effectiveness of cutting edge chatbot technology on college enrollment. GSU's chatbot, aka Pounce, exchanged 185,000 messages and achieved 83% engagement with 3,114 admitted students. Overall, we observed positive results in every are of focus, notably a 3.3 percentage point increase in enrollment (as compared with the control group). During this session we'll share more results and details about how conversational AI can scale college success. We'll also preview our current work together.

Event Type:
Sessions
Format:
Case Study
Track:
Data
Tags:
higher education enrollment chatbots

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