Social Media in Higher Ed - Where Are We Going?
Monday, March 4
1:30PM - 2:30PM
Austin Convention Center Room 15
Apollo Group Inc - Sr Prod Mgr
Inigral Inc - Mktg Mgr
University of North Texas - Academic Counselor & Instructor
University of Wisconsin-Milwaukee - Dir
100% of colleges and universities are now adopting "social media" tools to engage students. While strategies and tactics vary per institution, there has been little analysis into the effectiveness of these networks both from the student and institutional perspective. Social Media Managers have been hired and consultants have been giving "best practices" on how to use "free tools," but is all this network chasing really getting us anywhere? In this panel, we’ll showcase examples of good and bad social media implementation, and use these as a framework to discuss what a meaningful social media strategy and guidance looks like.
Event Type: Sessions
Theme: Social and Mobile Learning
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