Alex Casolaro

Alex Casolaro is the Director of Credential Sales at SXSW, where she leads B2C, B2B, and B2G badge sales initiatives for SXSW EDU and the SXSW Conference & Festivals. As part of her role, she also fosters relationships with local organizations, industry groups, and educational institutions to support growth and engagement. Prior to relocating to Austin, Alex spent over seven years in NYC at ViacomCBS, where she worked for iconic brands such as Nickelodeon, MTV, CMT, and VidCon in sales, marketing, and event production. Alex has also contributed her expertise to Forefront Networks and The LINE Hotels, further expanding her background in marketing, partnerships, hospitality and event management.