Rita McGrath

Rita McGrath is a best-selling author, a sought-after advisor and speaker, and a longtime educator at Columbia Business School. Rita is one of the world’s top experts on strategy and innovation. She is the winner of the CK Prahalad award for scholarly impact on practice and is consistently ranked among the top 10 management thinkers, including the #1 award for strategy by Thinkers50. McGrath’s recent book on strategic inflection points is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). Rita is the author of four other books, including the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Follow Rita on Twitter rgmcgrath. For more information, visit RitaMcGrath.com.