Nathan Baynard

Nathan Baynard, VP Global Brand Marketing, Mattel, leads brand strategy and marketing for the multi-billion dollar Barbie brand as well as the many other brands in Mattel’s Dolls Portfolio. In his over 10 years at Mattel, he has led the brand and franchise marketing efforts to evolve the Barbie brand to one focused on inspiration, empowerment, and inclusivity. In his time working on Barbie, the brand has been recognized with multiple marketing and advertising awards, including Adweek’s Brand Genius, the Clios’ Brand Icon award, and one of Ad Age’s Marketers of the Year in recognition of a legacy making 60th anniversary year.