As associate dean, Jessica Pucci leads the Cronkite School’s undergraduate recruitment, online degree programs, and strategic communications programs, including the school’s Digital Audiences degrees and oversight of the Digital Audiences Lab and PR Lab. She also leads synergies that leverage the school’s expertise in audience growth, engagement and measurement, including partnerships with the NCAA Final Four, and the award-winning Electionland project. She teaches courses in digital strategy, analytics and audience engagement. Previously, Pucci directed content and engagement for large national home-design and retail clients including Bed Bath & Beyond at the communications agency Manifest, and before that, held editorial posts at various magazines. Pucci holds a master’s degree in journalism from the University of Missouri, where her research focused on journalism ethics. She earned her bachelor’s degree in journalism from the University of Wisconsin.
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