Tweens, Teens, & Public Media: The Missing Middle

Mar 10, 2021

10:30am – 11:00am CT

While most young kids watch PBS, they leave public media behind in their tween and teen years. But youth still need engaging and educational content as they form their identities, opinions, and sense of purpose. With its mission to inform and educate, public media must envision a future in which young people are equipped with the knowledge and skills to build the world they want to live in. We’ll discuss our latest research and how public media can serve this “missing middle” audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Milton Chen
Milton Chen

Edutopia.org, Sesame Workshop, Kellogg Foundation

photo of Mary Madden
Mary Madden

Joan Ganz Cooney Center at Sesame Workshop

photo of Michael Preston
Michael Preston

Joan Ganz Cooney Center at Sesame Workshop

photo of Debra Sanchez
Debra Sanchez

Corporation for Public Broadcasting (CPB)