Bob Moesta

Co-Author
Choosing College

Bob Moesta is an innovator, entrepreneur and co-creator of the Jobs to be Done theory. The co-founder and president of the ReWired Group, Moesta is also a fellow at the Clayton Christensen Institute for Disruptive Innovation. Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. With his book, “Choosing College,” he applies the Jobs theory to transforming higher education for the needs of today’s learners. Moesta is a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

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