David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on competitive marketing strategy and linking marketing investments to financial value. He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is a past Managing Partner at MarketingNPV, a past executive director of the Marketing Science Institute, and an active board member of the American Marketing Association. He was featured in Fortune magazine as one of the nation’s eight “Favorite Business School Professors,” and he has received teaching awards at the Wharton School every year he has taught there. He has conducted a series of in-depth interviews with CEOs and CMOs (featured on this site) on the topic of marketing measurement. And, he currently has his own radio show on SiriusXM.
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