Do Brands Have a Role to Play in the Classroom?

Brands have the resources to play a huge role in education - but should they? Whether it’s creating content, funding outreach initiatives or sponsoring events like SXSW, brands are becoming an increasingly common part of the educational landscape. So what’s motivating them and is it something that educators and parents should welcome or be cautious of? This panel of experts will explore whether branded content has a role to play in the classroom.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Lizabeth Fogel

USC Rossier School of Education

Jean Mckenzie

University of Missouri

Tara Walsh