EdTech Product Dilemmas: Who's the Real User?


Students are the users; teachers are gatekeepers; admins (and sometimes parents) are the buyers. Who exactly are we designing for? Achieving product nirvana among all these users is a unique challenge of edtech product development. Our provocative campfire discussion will use well-loved case studies from our work to illustrate how to leverage early UX research and design from the first spark through to marketing, sales, and ultimately classroom use. Audience participation encouraged!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Format: Campfire
Event Type: Session
Level: Field Experience
Online: Slides