Kristina James

Mktg Leader
MDR

Kristina James has nearly 20 years of marketing experience. She is currently the marketing leader for MDR. Kristina has been driving education marketing strategy since 2008 when she joined Pearson. As a marketing leader, Kristina believes in the influence of marketing to build a loyal audience and drive revenue. Her marketing experience includes brand amplification, web strategy, including ecommerce direct marketing, content development and partner marketing both in B2B and B2C environments. Prior to her education marketing experience, Kristina has led marketing initiatives and teams for other verticals including nonprofit, healthcare and real estate. Kristina earned her Master’s Degree from DePaul University and is a previous board member for a local chapter of the National Association for Professional Women. Kristina James lives in a suburb of Chicago with her husband and daughter.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.