Alicia Levi

Alicia Levi currently serves as President and CEO of Reading Is Fundamental (RIF). Throughout her career, Alicia has worked to transform the lives of children through smart strategies to improve academic outcomes.

Prior to joining RIF in 2016, Alicia served as Vice President, Education for the Public Broadcasting Service (PBS), and oversaw all of PBS’ educational efforts in developing digital education services for PBS, local public television stations,
students and teachers nationwide. She was responsible for PBS’ strategic partnerships, digital media production, professional development, and other emerging products and services that support the PreK-16 education market.
Under Alicia’s leadership, PBS launched PBS LearningMedia, an award-winning and trusted destination for educators that aggregates the best of public media,
providing an innovative, digital solution for educators looking to leverage media in 21st century classrooms. The service has become a top destination for educators looking for high-quality, supplemental media.

Before joining PBS, Alicia served as Vice President, Educational Publishing at Discovery Education, helping design comprehensive educational media solutions for K-12 classrooms. Prior to her time at Discovery, she managed the University of Maryland College Park’s Educational Access Channel out of the College of Education. Alicia is a recognized thought leader in educational media and served on the board of the Partnership for 21st Century Skills. She has more than 20 years of experience in instructional technology, professional development, and
educational media development.

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