Brett O'Brien

SVP & GM
Gatorade

Brett O’Brien joined Gatorade in November 2012 as senior vice president and general manager of the iconic sports brand. He is responsible for leading Gatorade and Propel’s global business including innovation, retail strategy, sports marketing and integrated consumer engagement programs. Prior to Gatorade, Brett oversaw the $5 billion Mountain Dew trademark, AMP Energy, Sierra Mist and Pepsi’s flavored soft drink brands. He found success for Mountain Dew by re-defining the brand’s positioning and shifting the focus of the marketing plan to digital programs. Before PepsiCo, he spent four years with Advantage International Sports Marketing (now called Octagon Sports) creating events for the Senior PGA Tour and Lexus Golf Champions for Charity, as well as sports marketing consultation for Northwest Airlines.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.