Mark Banks, Partner & Curriculum Director for Amy’s EDU, created Amy’s Ice Creams internal education program, “MBAmy’s.” He teaches the value of entrepreneurship and makes elite terms of business accessible to everyone. With annual sales over $11 million, it takes a lot of ice cream to keep the lights on. With a focus on adult learners, Mark utilizes gamification, modern technology, and transmedia to appeal to an ever-growing population. Leaning on his 25 years as a performer, Mark uses info-tainment to universally connect with his audience. “The challenge is that we forget how to learn, you can learn anywhere, and it can be fun! Ya see, if you’re laughin’ you forget that you're learn’, I turn ha-ha into ah-ha!” As the C.O.O. for Amy’s Ice Creams, he oversees all retail and production operations and has increased sales by 250% and profit by 150%. His ideology of operations remains simple and focused “hire the right people, train them well, and get the hell out of the way.”
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