Are external forces like accreditation or rankings distracting colleges from investing in what matters to students? With the value of college in question today, how can higher education institutions adopt a consumer-mindset? This panel will surface new insights from daily consumer surveys about what students value from college, and provide first-hand accounts of how higher education be more responsive to its consumers: the student.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.