Jon Werbeck is a vice president for the Global Partnerships division of AEG, the largest sports and entertainment company in the world. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class platforms across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. In the four years he has been at AEG, Werbeck has successfully generated over $50 million in contractually obligated income, and he is responsible for orchestrating a number of hallmark partnerships in the AEG Global Partnerships portfolio. Such agreements include the first-ever founding partnership at Mercedes Platz in Berlin with Toshiba. He was also the mastermind behind the breakthrough deal that saw AEG’s first education-based partnership with Pepperdine University, which will ultimately result in a state-of-the-art classroom inside STAPLES Center.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.