Presented by Atlantic 57:
Every higher education institution faces big questions today: how do you show your value when it is questioned? How do you differentiate your university in an increasingly crowded landscape? To take on these challenges, more universities are rethinking their brand and how to engage their audiences. In many ways, they now act like media companies. Discover how one university is transforming its marketing efforts into a digital-savvy newsroom with insights from The Atlantic’s creative consultancy.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]