The State of the K-12 Market Meet Up


Kristina James


Presented by MDR:
Today’s K-12 schools are in the midst of an unprecedented transition from print to digital learning products. This yields new and evolving channels for decision making and purchasing. Learn about key research findings from MDR related to district and school priorities, implementation patterns and purchasing behaviors. Grab a coffee and chat with peers on how to market and sell to schools in this environment. Walk away with three key learnings and tips for engaging with educators.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Format: Meet up
Event Type: Session
Track: Data
Level: Basic Understanding