As dean of a Fine Arts college at a Research 1 institution, I often wonder if now is the time to rethink our 100-year deference to the “fine arts” at the expense of commercial, popular and practical forms of creative making. How does an arts college remain relevant in a technology-mad, data-crazed, entrepreneurially minded campus? Answer: We have to meet at the intersection of art and enterprise and transform our purpose to better serve our students so they can serve and benefit society.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]