When a 6-Minute Speech Becomes a Movement
Monday, March 6
11:00AM - 12:00PM
JW Marriott - Salon C
UNC Greensboro - PhD Student
Harvard University - Assistant Dean of Marketing and Communications
In under six minutes, Donovan Livingston introduced a profoundly personal 'spoken-word' poem "Lift Off" to the 2016 graduating class at the Harvard Graduate School of Education. When video of his speech hit the internet hours later, it became an international sensation, gaining over 12 million views and being featured on everything from NPR to Buzzfeed, People Magazine to ABC News. Was this an accident? A stroke of viral luck? This session seeks to explain (with lessons learned) the behind-the-scenes anatomy of events that happened before and after those six minutes -- from platform, timing, communication, composition and outreach -- for a speech becoming a movement, speaker becoming a star.
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