International Student Marketing - The Swedish Model

Tuesday, March 7
4:00PM - 4:20PM
Austin Convention Center - Room 15

Pp66043

798480

Niklas Jungegård
Sqore.com - CEO & Co Founder

Summary

#sqoremodel

Five years ago, the Swedish Institute and Sqore launched a massive global marketing triple-helix initiative to attract, engage and recruit top students to Swedish Universities. Using gamified scholarship competitions, hundreds of thousands of students from all over the world went through structured learning experiences, where the best students were identified for Swedish universities. In this case study, Niklas Jungegård, CEO of Sqore presents the program activities and the results of the initiative.

Event Type:
Sessions
Format:
Future20
Track:
Business
Tags:
enrollment marketing global marketing industry partnerships

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