Program Level Marketing: It's How to Catch 'Em All

Wednesday, March 8
11:00AM - 11:20AM
JW Marriott - Room 201-202

831954

Adam Schultz
Verified Studios - CEO

Summary

#Program1st

Two years ago, a cohort of programs at NC State University eschewed industry orthodoxy and committed to a program level enrollment marketing strategy. Those that dared to be different exceeded 95% of their target enrollment goals and saw an average return on investment of 1340%. The CEO of the digital marketing agency that partnered with NC State to plan and implement the new strategy wants to show you how NC State leveled up. During this session, Adam will boil down the main points of the award-winning paper that he co-authored with NC State’s Distance Education Learning Technology Applications office, highlighting the five components needed for a successful program level marketing plan.

Event Type:
Sessions
Format:
Future20
Track:
Business
Tags:
higher education enrollment marketing digital media

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