Creating a Social Campaign in the Ed Sector

Wednesday, March 8
1:30PM - 3:30PM
JW Marriott - Salon H

710998

Chris Jackson
Big Picture Learning - Chief Comm Officer

856859

Erik Day
Getting Smart - Mgr

Summary

To some, the marriage of ed reform and branding feels a bit too, well, icky. But there are important lessons to be learned from the worlds of advertising and campaigning. This is no session—it’s an expedition using the city of Austin as staging ground for an education campaign you hope to launch. You will define key messages, select the best social media platform for launch and top it all off with a hashtag. The best campaign (as voted on by your session peers) will actually be “launched” with the support of a nationally prominent blog. Bring your creativity, your mobile device, your competitive juices and your walking shoes.

Event Type:
Sessions
Format:
Workshop
Track:
Business
Tags:
campaigns communication

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