From Legacy to Uncertainty: The Digital Future of Major "Textbook" Publishers
Wednesday, March 6
12:00PM - 1:00PM
Austin Convention Center Room 16AB
Intrinsic Strategy - Principal Consultant & Analyst
McGraw-Hill Education - SVP, Education Policy & Strategic Alliances
Houghton Mifflin Harcourt - Exec VP, Corporate Affairs & Social Responsibility
Pearson - Group Leader
For decades, educators have relied on the instructional materials from the "big three" educational publishers and their well-known imprints. But as instruction has begun to shift from analog to digital and materials from program to piece, each of the majors has created its own strategy to cope. Is "legacy" a hindrance or benefit? What unique advantages do the traditional companies have over tech-inspired startups, and vice versa? What digital strategies have worked, so far, for the big three -- and which have failed, leading to lessons both educators and entrepreneurs can learn? What won't change in the shift from paper to pixel?
Executives from Pearson, Houghton Mifflin Harcourt and McGraw-Hill Education will discuss their perspective of new landscape of digital learning, where it's different -- and where it's similar -- and what they see as their role going forward, in a lively, PowerPoint-free session.
Event Type: Sessions
Theme: Entrepreneurialism and Business
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