Our session will explore how community engagement and shared experiences can strengthen our national presence within this international platform. Drawing from my journey as a Brazilian educator and active participant at SXSW and SXSW EDU since 2017, I will share insights on fostering a vibrant Brazilian community that thrives on collaboration and knowledge exchange. This session will underscore the importance of shared experiences in education, entrepreneurship, and understanding market trends, and how these can enrich our collective learning and impact.