What happens when the larger than life world of sports collides with higher education? Is it possible to merge two billion-dollar industries for the greater good? When educational institutions collaborate across sports business, it creates better opportunities for everyone. AEG and Pepperdine University discuss how global sports brands are investing in our student’s futures through innovative partnerships to grow sports and increase access to quality education at the same time.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]